Path Of Yoga

For Path of Yoga, I began by leading social media strategy and management, growing the following to over 5,000 engaged followers. The focus was not just numbers, but building meaningful engagement and attracting the right audience for their trainings.

Through consistent content planning, brand alignment and community interaction, I supported the growth of an online presence that reflects the depth and integrity of the school.

Alongside social media, I worked closely with the team and their students, supporting course materials, teacher training manuals and newsletters to ensure clarity, professionalism and a cohesive brand voice across all touchpoints.

This work has supported the continued international growth of the business, helping Path of Yoga expand its reach while maintaining a strong sense of community and purpose.