Design with Direction
Design Expertise
Wild May Design grew from lived experience.
I have worked inside corporate media, fast-growing start-ups and established national brands. I understand production, growth, structure and scale.
Alongside this, I have practised yoga since the 1990s, grounding my work in purpose, dharma and heart-led direction.
​
Wild May sits at the meeting point of those two worlds.
Strategy and soul.
​
Vision and structure.
Mission
To help heart-led folk build businesses that feel aligned, confident and sustainable.
​
I guide founders back to why they began, then help them create the brand, systems and foundations that allow that vision to grow in the real world.
​
This is not just design.
It is Clarity. Structure. Confidence.
About me
Lorna May
Before this chapter, I worked in corporate print media at EMAP in production, design and editing. From there I moved into the fast-growing start-up world with Deliciously Ella, and later into established brands such as Wagamama.
​
These experiences gave me more than design skills. They showed me how businesses actually grow - how systems support creativity, how clarity builds momentum and how vision translates into sustainable expansion.
​
Alongside this, I have practised yoga since the 1990s. Through yoga philosophy and my Irish roots, I’ve come to understand something deeper:
We each carry a dharma - a heart-led path.
​
But it is often layered over with roles, expectations and the need for approval.
When friends began opening small businesses, they came to me for branding support.
What I found was that the real work wasn’t just design.
​
It was remembering.
​
Why did you begin?
What difference do you want to make?
How do you want this work to feel - in your body, in your life?
​
When that becomes clear, design becomes simple.
Decisions become obvious.
Time and money are spent wisely.
​
Success is measured not only in the bank balance, but in the heart.​
Who I Work With
My work naturally centres around the wellness world - yoga spaces, schools, nutrition brands, therapists and practitioners - all lived passions of my own.
​
Often I am working with one person and their dream.
​
I become an ear.
A sounding board.
A strategic mind.
A creative guide.
​
Together, we shape a brand that feels true - and build the foundations that allow it to grow steadily and confidently.
What I Actually Do
I don’t just design logos.
​
I help you:
• Clarify your vision
• Shape your brand identity
• Build your website
• Establish social media presence
• Create client journeys and retention systems
• Put practical structures in place
​
I set up the systems you can then maintain yourself. This is not an ongoing web-hosting trap. This is not charging you for every minor change.​ This is about giving you the tools, structure and clarity to run your business independently with confidence.
​
Wild. Grounded. Sustainable.